Andrew Ludlam

6 Key Habits of Highly Successful Salespeople - Part Two

Whilst these ‘habits’ are short and to the point, the importance of each shouldn’t be overlooked. I believe each of the six key habits – in combination – will ensure you become very successful when selling. Read through each habit, and see how you measure... Read >

6 Key Habits of Highly Successful Salespeople - Part One

Whilst these ‘habits’ are short and to the point, the importance of each shouldn’t be overlooked. I believe each of the six key habits – in combination – will ensure you become very successful when selling. Read through each habit, and see how you measure... Read >

Critical Marketing Mistake #5: Failing To Understand The Life Time Value Of A Client…

This is another very common mistake... Thinking that the deal is done all in the first transaction(s). Let me explain... Many companies see the value of a client simply as the value of all the purchases that customer has made to date, so for examp... Read >

Critical Marketing Mistake #4: Failing To Develop A UNIQUE SELLING PROPOSITION...

Sooo many businesses, doing the same thing... Listen, we are subjected on a DAILY BASIS to over 3,000 marketing messages. Therefore you, your product or service MUST stand out. How to do this? Then read on... This is so critical! I often meet with (alt... Read >

Critical Marketing Mistake #3: Failing To Understand That Everything Is A TEST…

Again, this is a common marketing mistake, that unfortunately almost 95% of businesses make. You must TEST and MEASURE every form of marketing you do. That way you will know what to improve... What to continue rolling out... And what you need to stop... Read >

Critical Marketing Mistake #2: Failing To Communicate Regularly On A Regular Basis...

This is an interesting statistic: Up to 90% of people who make an enquiry, end up buying that category of product or service within 12 months… However, only 20% of this total, buy from the first company they contacted. So why is that? Chances are ... Read >